About us
StarEra S.r.l.
is an e-mobility group headquartered in Turin, with years of deep experience in the micro-mobility market.
is an e-mobility group headquartered in Turin, with years of deep experience in the micro-mobility market.
Brand distribution, after-sales parts wholesale, and technical service are our three core businesses. Together, they reflect how we entered this industry: not as traders, but as operators — sourcing directly from manufacturers, learning the products from the ground up, and building supply chain relationships that most distributors simply cannot access.
We are focused exclusively on the Italian e-bike and e-scooter market. That focus is deliberate, and it runs through everything we do.
Turin · Italy
We Know These Products. We've Taken Them Apart.
For years, we have served as the official after-sales service provider for many mainstream e-bike and e-scooter brands — accumulating a depth of expertise that sales experience alone cannot match: an intimate understanding of how components perform, how they fail, and what genuine quality looks like. It is this knowledge that determines which brands we choose to represent, which parts we choose to stock, and which suppliers we choose to trust.
Our Standards
We bring to market only products that meet Italian and European regulatory requirements, and that are genuinely suited to the needs of the Italian consumer. Compliance is not a selling point for us — it is a baseline.
We are building a healthy, sustainable market. That means making the right product choices, maintaining honest commercial relationships, and being willing to say no when something doesn't meet our standards.
We are building a healthy, sustainable market. That means making the right product choices, maintaining honest commercial relationships, and being willing to say no when something doesn't meet our standards.
The Kind of Partner We Are
We are here for relationships
We look for dealers, workshops, and retailers who hold their business to the same standards we hold ours — on product quality, on compliance, and on long-term commercial integrity. In return, you get a partner with direct supply chain access, genuine technical knowledge, and a real stake in your success.
Brand Distribution
Representing Electronbike, Yadea, PVY, and a growing portfolio of e-bike brands. We are actively building our dealer and retailer network across the region. If you are looking for a structured distribution partner in northern Italy, we'd like to talk.
We look for dealers, workshops, and retailers who hold their business to the same standards we hold ours — on product quality, on compliance, and on long-term commercial integrity. In return, you get a partner with direct supply chain access, genuine technical knowledge, and a real stake in your success.
Brand Distribution
Representing Electronbike, Yadea, PVY, and a growing portfolio of e-bike brands. We are actively building our dealer and retailer network across the region. If you are looking for a structured distribution partner in northern Italy, we'd like to talk.